is to get cigarette butts in bins, by inspiring healthy choices.
Using an entendre for the word “butt” we take statistics and educate the community to inspire littering smokers, to put butts in the bin by building human and social capital.
Through a little cheekiness and some wholehearted education, we aimed to see how serious Australian’s are about ‘plastic to the ocean,’ by creating a litter campaign template, that communities can use to create local change, using a proven method.
By using your butt wisely, you give your community the chance to have their say, by demonstrating the type of butts they prefer to see, in their environment
The Only butt campaign educates that plastic to the ocean, starts in our streets. Cigarette related litter, makes up for over 50% of the litter found in Australia, butts are plastic, which is why getting butts into bins, is so important.
Put your butt out there!
Or if you’re too shy, run a campaign in your community and watch your environment improve!