is to get butts in bins.
Using an entendre for the word “butt” we take statistics and educate the community and inspire littering smokers, to put butts in the bin.
Through a little cheekiness and some whole hearted education, we aimed to see how serious Australian’s are about ‘plastic to the ocean,’ by making a campaign template, that you can use to create a local campaign.
By using your butt wisely, you give your community the chance to have their say, by demonstrating the type of butts they prefer to see, in their environment
The Only butt campaign educates that plastic to the ocean, starts in our streets. Cigarette related litter, makes up for over 50% of the litter found in Australia, butts are plastic, which is why getting butts into bins, is so important.
Put your butt out there!