The research found, ‘The Only Butt’ Campaign demonstrated a significant reduction in littering, use of ashtrays, increase in business revenue for surrounding businesses, safer environments, with happier outcomes for the community and the environment. The Pilot campaign demonstrated a reduction in littering by up to 52% Littering overall has reduced by 80% in 4 years.

In accordance with the VLAA Victorian Action Litter Alliance, on ‘how to run a successful litter campaign’, initial litter audits are conducted at each location, ashtrays or posters are installed, or both in some instances, monthly litter audits are taken at each location, within a 15-meter radius.

Cigarette-related litter makes up for 50% of the overall litter found across Australia Wide including being a number 1 signature litter for many regions. The Only Butt campaign focuses on building on the community response to littering and raising a tough conversation. The Only butt is a fun way to love the environment and making happy choices.