HOW IT WORKS
Cigarette butts are plastic and butt litter makes up for over 50% of the litter count
WE ARE THE ONLY BUTT
we inspire cheekiness
and healthy loving environments for our future. Cigarette Littering worldwide is over 5 trillion annually, this is preventable, through education, conversations, fact sharing, and enforcement,
We have proven our campaign works, by following best practice and educating the community, that we can significantly reduce cigarette butt littering and littering overall.
WHAT INSPIRES US?
magic of the ocean…
Research into littering smokers indicated that, if smokers were aware that their littering was having an effect on the environment and others, they would be more likely to change the way they end their smoking ritual.